As part of The Villages 2025-2028 Strategic Plan, Villagers have been invited to join focus group discussions. These discussions identify what is important to Villagers and will be incorporated in a July 2025 survey where all Villagers will have an opportunity to participate. Villagers who responded to the focus-group invite will meet May 7 or 8. In these 90-minute sessions, our consultant will receive input about The Villages various programs, clubs and events, services and amenities that best serve The Villages and our membership.
Our strategic plan consultant, The McMahon Group, has been working with the boards and management since fall 2024. The 2025-2028 Strategic Plan’s purpose is to guide the decisions and actions of the leadership of The Villages as it carefully and thoughtfully addresses critical experience, development, safety and financial issues covering this three-year period. The Villages leadership has invested considerable time and effort in the plan’s development. To date, the planning process includes:
- Reviewing trends in the community/club industry
- Reviewing the trends within our community and marketplace
- Developing/refining statements on our direction and culture: mission, vision and values
- Analyzing and updating our strengths, weaknesses, opportunities and threats (SWOT)
- Identifying top goals for the next immediate three years – becoming a rolling three-year outlook that evolves annually to guide future priorities
- Developing strategic initiatives, including action items, to meet our goals
The development of this plan comes at a critical time in the history of the community where The Villages aging infrastructure and dated amenities demand financial attention while the popularity of 55+ communities increase, creating competition to attract future Villagers.
Survey timeline
- May 6 – Board Session
- May 7-8 – Focus Groups Sessions
- May End – Focus Group Report and Survey Draft
- Mid-July – Survey Draft Approved
- Mid-August – Survey to Villagers
- September/October – Executive Summary
Sussner Joins the survey effort
To leverage the work with the focus groups, our branding consultant will join this phase to align member feedback with our branding initiative. This partnership will help us develop a brand strategy that authentically reflects who we are as a club and community.
For more on the branding initiative, please read this month’s GM Corner.
Questions? Please contact the General Manager’s office by emailing Theresa Ostrander at tostrander@the-villages.com or by calling the team at (408) 223-4634.
