Dear Member,
All three of the Villages Board of Directors (The Villages GCC, The Villages Association and The Villages Homeowners Corporation) are working with McMahon Group, a professional club consulting firm, to conduct a survey of the membership at The Villages Golf & Country Club. We want to receive input from members so that we can provide the programs, services and facilities to best meet the needs of the Club and its membership.
As the first step in the survey process, McMahon Group will conduct focus group discussions with groups of members on dates according to the following schedule:
Wednesday May 7, 2025
8 am – Over 65 Group #1
10:30 am – Under 65 Group #1
2 pm – Over 65 Group #2
4 pm – Under 65 Group #2
Thursday, May 8, 2025
10 a.m. – Purchasers (2020 to recent) Group #1
1 p.m. – Purchasers (2020 to recent) Group #2
The purpose of the focus groups will be to identify issues to be incorporated in the survey. These meetings will last approximately 60 to 90 minutes.
In tandem with this work, we are pleased to share that Sussner Design Company—our branding partner—will also be joining this process. Given that focus groups are already underway, this is an ideal opportunity to align member feedback with our branding initiative. Sussner’s goal is to develop a brand strategy that authentically reflects who we are as a Club and community. Their insights will be stronger and more informed by your real-time input.
If you would like to volunteer for the focus group discussions, please complete the survey in one of the following ways:
- Online: Fill out the survey at https://www.surveymonkey.com/r/GT5LGML.
- In Person: Pick up and return a hard copy at the General Manager’s office in Building A.
All surveys must be submitted by Monday, April 21, 2025.
Since each of the groups will be limited to 20 participants, we apologize in advance if there are more volunteers than openings and you are unable to participate. The survey itself will allow every member to be heard. To allow as many member households to participate as possible, we ask that only one adult from each household take part in the focus groups. Every member will have an opportunity to complete a survey later in the process.
The Board of Directors for all three entities appreciates your assistance in this effort to make our Club the best it can be.
Sincerely,
Theresa M. Ostrander
General Manager
